Print edition headline:
TV Showman Sticks With What's Worked Before
Source: Wikipedia"The Apprentice" peaked in its 1st season and started to tank after its 3rd.
But, filled with callbacks, fan favorites and references to moments from its first season, it was more rerun than re-imagination. Mr. Trump’s 2016-campaign announcement, four years ago, was full of imagery to remind people of his long celebrity career. He was backed by the pink marble of Trump Tower, the site of so many of his ’80s photo shoots; he glided down its escalator in an image familiar from “The Apprentice.”
Original 1/25/2017 post, "Donald Trump, alternative facts, and 'The Celebrity Apprentice': Nowhere near #1", starts here.
Reported in For Trump, Everything is a Rating. (The New York Times, 1/24/2017)
Not even close to being a top-rated show.