Photo by Retiring Guy
Simply Swimming goes back to its Middleton roots. (Wisconsin State Journal, 5/15/2016)
Mather founded the swimming store in 2004 in a 2,000-square-foot location at 6108 Mineral Point Road but was cramped for space. So when the Hongs closed Middleton Sports & Fitness, which also had a large swimwear section, Mather inherited more business which further added to the need for a bigger space.
Updated 4/8/2016 post, "Signage review for Simply Swimming", starts here.
Looks like they'll be moving from a Mineral Point Road location. Either that or opening a 2nd store at the former Middleton Sports & Fitness location on University Avenue.
Agenda. Design application.
Original 10/25/2015 post, "In operation for 43 years, Middleton Sports & Fitness going out of business", start here.
Middleton Cycle remains open, but.....
But that’s not the case for Middleton Sports & Fitness, founded in 1972 by Pat and Bob Faas.
The 11,000-square-foot store at University Avenue and Branch Street is liquidating its inventory after a buyer could not be found.
Rick Hong, 67, said he made the decision to retire in 2012 and had hoped to find someone to take over the business.
Related news release:
Greenway Station Kicks Off FallWith Kids’ Event and Four New Retailers. (Greenway Station, 9/25/2015)
Total Hockey among the 4 new retailers.