And it's not something high on my to-do list.
A Swedish Ad Campaign, for Kalles Kaviar, Tests the World’s Gag Reflex. (The New York Times, 7/17/2015)
Made from cod roe, it is squeezed out of what looks like a bright blue toothpaste tube and should not be confused with fine Russian caviar. Swedes love it, but for the rest of us, it can be hard to swallow, unless a salty and fishy pinkish goo appeals to you.
Currently unavailable at Amazon. 15 of 19 customers give it a 5-star review.