Sunday, July 19, 2015

This Swede has never tried the stuff

And it's not something high on my to-do list.

A Swedish Ad Campaign, for Kalles Kaviar, Tests the World’s Gag Reflex.  (The New York Times, 7/17/2015)
Made from cod roe, it is squeezed out of what looks like a bright blue toothpaste tube and should not be confused with fine Russian caviar. Swedes love it, but for the rest of us, it can be hard to swallow, unless a salty and fishy pinkish goo appeals to you.

Currently unavailable at Amazon.    15 of 19 customers give it a 5-star review.

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