2017 RANKINGS. Which Brands Have a Positive Impact on Communities? (Morning Consult, 11/20/2017)
Gomer, these brands are all LARGE. “Authenticity rules with this demographic,” Michael Fineman, president of the public relations firm Fineman PR, said in an interview this month. “You have to look at the image of the brand from a millennial’s perspective: It is perceived as one of the largest corporate food brands in the world.”
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