15,000,000+ of them here.
The standard approach to this new entertainment genre:
- Length: Between 5 and 8 minutes.
- Filming the video:
- Talk to the camera
- Make eye contact with your audience.
- Keep your face mobile: the more exaggerated the expression, the better
- Editing the video: Jump cuts are de rigueur.
- Upload to YouTube and rack up views.
Jenna's ingredients for success (from NYT summary)
- Sex appeal
- Social commentary