Tuesday, October 14, 2008

To Charge or Not to Charge

Link to October 14 Techdirt post, "Dear Newspapers: Locking Up Archives Shrinks Your Business".

For many years, the NY Times tried locking up its archives and charging to read stories, but eventually did the math and realized it made a lot more sense to put all its archives online for free, and make money off the ads. Since removing the barriers, the NY Times has seen its traffic spike significantly, and its archives have become a significant portion of the overall site's traffic.

No comments: