Towering Isthmus: Latest proposal for Brayton Lot on East Washington in Madison Wisconsin

 

 From this...

Photo by Retiring Guy

Headline and rendering:  Wisconsin State Journal, 8/18/2025

Nicole Pollock reports:

Neutral, of Madison, is proposing a “true mixed-use” with a focus on sustainability, said Daniel Glaessl, Neutral’s chief product officer. Its project would cost around $230 million. 

The developer’s plans call for one 10-story building filling most of the block, with 70,000 square feet of office space and a large amount of retail space. The retail portion would include a health and wellness center with a gym, spa and longevity clinic, as well as “everyday retail,” Glaessl said, such as coffee shops, restaurants, a bank or even a dentist.

...to this.

Other East Washington posts:

2025

Empty block next to GEF 1 in downtown Madison is next isthmus redevelopment target. (7/11)

Porchlight 8-story mixed-use building.  (6/16)

5-story, 192-unit multi-family apartments at 3100 East Washington Avenue.  (6/15)

Aloha Inn.  (6/15)

Redevelopment at 3401 East Washington Avenue.  (5/29)

Baker's Place.  (5/7)

Salvation Army looks to get shelter for homeless women and families back on track.  (4/7)

Baker's Place.  (3/8)

Empty block next to GEF 1 in downtown Madison is next Isthmus redevelopment target.  (3/8)

Low-income housing development proposed at site of WMC headquarters.  (3/8)

Baker's Place.  (1/28)

2024

Redevelopment at 3401 East Washington Avenue.  (10/21)

Baker's Place.  (9/28)

Redevelopment at 3401 East Washington Avenue.  (6/11)

Moxy Hotel.  (5/6)

Baker's Place.  (5/6)

Redevelopment project at 3401 East Washington Avenue.  (2/7)

151-room Moxy Hotel construction site visits.  (1/29)

New home of Wisconsin Youth Symphony Orchestra.  (1/29)

2023

15-story hotel proposed for Archipelago Village.  (10/17)

The Continental.  (7/25)

The Standard site visits series.  (2/23)

2022

Huge mural provides showcase for new mixed-use development.  (10/2)

Archipelago Village.  (3/3)

Low-cost housing proposed for former Bimbo Bakeries site.  (1/23)

Madison Youth Arts Center.  (1/2)

2021

The Valor.  (10/19)

800 block project revisited:  Love notes to the temporarily shuttered Sylvee.  (2/14)

2020

The Arden.  (12/18)

10-story apartment building proposed for 400 block.  (1/10)

Stone House mixed-use development on East Washington.  (1/9)

2019

Hotel Indigo.  (12/2)

NIMBY chronicles.  (11/12)

AC Hotel, Madison WI:  A view from the 10th floor bar.  (11/12)

Capital East parking garage.  (1/14)

2018

East Capital parking garage UPDATE. Late November construction progress report. (11/28)

Proposed hotel put on hold. (2/12)
StartingBlock construction as we approach the end of January. (1/30)

2017
The Lyric Apartments are ready for occupancy.  (8/30)
This stretch of East Washington Avenue in Madison, Wisconsin, has undergone a major transformation during the past 5 years.  (5/13)

2016
Madison East Washington Festival Foods is open for business.  (4/13)

2015
The balconies of the Constellation.  (4/19)

2014
The Constellation rises above the treetops.  (9/7)