Retiring Guy arrives late to this party.
The Century Collector Series box featuring Muhammad Ali is the first in the multi-part commemorative series that will continue launching throughout this year and will feature "inspirational champions that span decades, sports, and unforgettable cultural moments."
Each Century Collector Series box will feature famous athletes who have previously appeared on the Wheaties box and "shaped sports culture."
Grape Nuts. (2/22)
Kix just keep getting harder to find. (1/23 update)
Cheez-It horns in. (1/10)
2019
This box wants to party with you. (6/4)
Blueberry Cheerios. (5/16)
Snap, crackle and redpop. (2/26)
Kellogg's Honey Oat Frosted Flakes. (2/19)
Kellogg's All Bran fights for shelf space. (1/22)
2018
Cheerios adds to its long list of flavors. (12/31)
General Mills offers two flavors of Dippin' Dots. (11/28)
Kellogg's vanilla latte Frosted Mini-Wheats. (10/1)
Nutter Butter. (6/24)
Still a little bit of shelf space provided for boxes of Big Biscuit Shredded Wheat. (4/3)
Chocolate Frosted Flakes. (3/30)
It's just peachy, part 2 (with probiotics). (3/26)
It's just peachy (Cheerios). (3/25)
Snap, Crackle and Pop shrug off competition from Fancy Friends Cereal Treats. (2/23)
Lucky Charms wants you to have a daily dose of yellow 5 and blue 1. (3/9)
The takeover of Mom. (3/1)
Hoopla over rainbow marshmallows added to Lucky Charms. (2/22)
Kellogg's Donut Shop in your choice of flavors. (2/14)
Just a spoonful of sugar helps the shredded wheat go down. (2/6)
General Mills offers yet another flavor of Cheerios -- chocolate and peanut butter. (1/30)
I suspect this special edition Cocoa Puffs isn't exactly flying off the shelves. (1/16)
What's really going on with this General Mills blend. (1/10)
Giant size bargains to kick off the new year. (1/3)
2017
Satisfy your craving for chocolate. (12/22)
Pumpkin Spice runs amok. (11/7)
Danger lurks. (11/2)
Dan G. wets himself over Special K Blueberry with Lemon Clusters. (9/20)
Limited Edition Mocha Crunch. (7/16)
Kellogg's Frosted Flakes with Marshmallows. (2/1)
A marriage between General Mills and Girls Scouts of America. (1/19)
Alpha-Bits is getting squeezed out. (11/23)
Special K continues to branch out. (10/23)
Wedding bells chime. (10/5)
The price of convenience (22.54 cents per ounce). (8/19)
Make up your mind already! (8/14)
Remember Nabisco Shredded Wheat? (7/13)
Features Batman and Superman. (7/7)
Post wants you to have ice cream for breakfast. (6/30)
Kellogg's wants you to put out the box at bedtime. (12/20)
Decline in cereal sales bite into Kellogg's results. (Fortune, 10/30)
Americans aren't eating their Wheaties. (CNN Money, 9/18)
Cereals Begin to Lose Their Snap, Crackle, and Pop. (The New York Times, 9/10)
Why Don't Americans Like Breakfast Cereal Anymore? The once-loved product whose sales went soggy. (Adweek, 8/14)
I imagine General Mills has done the research, but what if this is the case? (7/1)
Maybe it's the rainbow colors. (7/1)
They still call it 'breakfast cereal'. (2/14)
Cereal killers: Americans' new breakfast habits. (CNBC, 8/23
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