Friday, November 17, 2023

1960s-era Westgate Shopping Center bit the dust but across the street Whitney Square is thriving with facelift and heathy mix of mostly off-price retailers

 
Photos by Retiring Guy



They are located across the street from one another but stand in sharp contrast. 
Whitney Square has new tenants, a fresh layer of asphalt and buzzes with customers. On the east side of Whitney Way, the Hy-Vee that opened in 2013 is a major draw, but the remainder of Westgate Mall, once a hub of retail, is largely deserted, save for the last holdout, Wisconsin Craft Market. 
Even the mall walkers are no longer welcome after Hy-Vee, the Iowa-based grocer that bought the property more than 10 years ago, recently shuttered the interior mall space.

According to Merriam-Webster, the first known use of 'off-price', as in of, relating to, selling, or being discounted merchandise, occurred in 1952.

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