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Headline: Semafor, 10/5/2026
Overseas visitors to the US are on track to drop by almost two million year-on-year, with even the FIFA Men’s World Cup failing to arrest the decline in tourism.
The slide is hurting the US economy, and as Axios put it, is partly “self-inflicted:” There has been a significant drop in visitors from US allies like Canada and several European countries, which have been a target of Washington’s trade war and taunts.
Meanwhile, China is attracting more visitors with its visa-free entry policies, and Japan’s weak currency is drawing in a record number of tourists.
“We’re the only major country in the world losing visitation,” the head of the US Travel Association said. “It’s mind-boggling.”
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