2023 map: Wisconsin Department of Transportation
1947 map: University of Wisconsin-Milwaukee (The above is a
scan from Retiring Guy's personal copy)
The first few map publications in the 1920s served as a guide of the state trunk network and sold for 10 cents per copy. By the 1930s, maps were distributed for free to the public with a new emphasis on road safety. The maps also promoted travel and tourism for residents and visitors to enjoy the great amenities across Wisconsin. Tourism promotion included catchy themes and slogans, governor’s welcome messages, photos and engaging advertisements. Today’s map includes the highway map data and creative content developed by WisDOT and the Wisconsin Department of Tourism.
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