Tuesday, April 3, 2018

This week in the cereal aisle: Still a little bit of shelf space provided for boxes of Big Biscuit Shredded Wheat


Photo by Retiring Guy

Shredded wheat in the news:
Henry D. Perky, the Shredded Wheat King.  (Nebraska Historical Society)

2 Cereal Giants Fight Over Shredded Wheat.  (The New York Times, 8/11/1990)
Nabisco vs. Kellogg's.
What Shredded Wheat Did for the Navy.  (Smithsonian, 3/14/2012)

Shredded Wheat: 100 Percent Whole Grain With a Touch of Weed Killer.  (takepart, 6/23/2016)

Other weeks in the cereal aisle posts:
2018
Chocolate Frosted Flakes.  (3/30/2018)
It's just peachy, part 2 (with probiotics).  (3/26/2018)
It's just peachy (Cheerios).  (3/25/2018)
Snap, Crackle and Pop shrug off competition from Fancy Friends Cereal Treats.  (2/23/2018)
Lucky Charms wants you to have a daily dose of yellow 5 and blue 1.  (3/9/2018)
The takeover of Mom.  (3/1/2018)
Hoopla over rainbow marshmallows added to Lucky Charms.  (2/22/2018)
Kellogg's Donut Shop in your choice of flavors.  (2/14/2018)
Just a spoonful of sugar helps the shredded wheat go down.  (2/6/2018)
General Mills offers yet another flavor of Cheerios -- chocolate and peanut butter.  (1/30/2018)
I suspect this special edition Cocoa Puffs isn't exactly flying off the shelves.  (1/16/2018)
What's really going on with this General Mills blend.  (1/10/2018)
Giant size bargains to kick off the new year.  (1/3/2018)

2017
Satisfy your craving for chocolate.  (12/22/2017)
Pumpkin Spice runs amok.  (11/7/2017)
Danger lurks.  (11/2/2017)
Dan G. wets himself over Special K Blueberry with Lemon Clusters.  (9/20/2017)
Limited Edition Mocha Crunch.  (7/16/2017)
Kellogg's Frosted Flakes with Marshmallows.  (2/1/2017)
A marriage between General Mills and Girls Scouts of America.  (1/19/2017)

2016
Alpha-Bits is getting squeezed out.  (11/23/2016)
Special K continues to branch out.  (10/23/2016)
Wedding bells chime.  (10/5/2016)
The price of convenience (22.54 cents per ounce).  (8/19/2016)
Make up your mind already!  (8/14/2016)
Remember Nabisco Shredded Wheat?  (7/13/2016)
Features Batman and Superman.  (7/7/2016)
Post wants you to have ice cream for breakfast.  (6/30/2016)
Tiny Toast.  (6/21/2016)

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