Headline: Columbia Journalism Revieew, 9/9/2024
There’s a hot new term doing the rounds among media critics: “sanewashing.” The term itself actually isn’t new, and it wasn’t born in media-criticism circles, per se; according to Urban Dictionary, it was coined in 2020 on a Reddit page for neoliberals (which Linda Kinstler wrote about recently for CJR), and meant “attempting to downplay a person or idea’s radicality to make it more palatable to the general public.” (It was deployed in discussions around, for example, “defunding the police.”) Recently, though, various observers have applied the term to media coverage of Donald Trump. Aaron Rupar, a journalist who is very active on X, has been credited with coining “sanewashing” in this specific context, but the term appeared to really blow up last week, after Parker Molloy wrote a column about it in The New Republic. (She expanded on the idea as a guest on the podcast Some More News.) The word has since been picked up by media bigwigs including Paul Krugman and Rachel Maddow, and appeared in outlets from Ireland to India.
As applied to Trump, the idea is that major mainstream news outlets are routinely taking his incoherent, highly abnormal rants—be they on social media or at in-person events—and selectively quoting from them to emphasize lines that, in isolation, might sound coherent or normal, thus giving a misleading impression of the whole for people who didn’t read or watch the entire thing. [emphasis added]
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