Former Wisconsin governor Scott Walker shares a most cringeworthy moment (with editorial comment)

 

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The first known use of 'cringeworthy', as in so embarrassing, awkward, or upsetting as to cause one to cringe, occurred in 1977.

Other coinages from the same year include:

• camp shirt
• for cheap
• head game
• major depressive disorder
• money shot
• Plan B