Then
Source: SRITA via Business Insider
Source: Smithsonian
Juul's Convenient Smoke Screen. (The New York Times, 1/11/2019)
You can’t fault Juul for trying. The company, which is valued at $38 billion, has been through the wringer lately, with regulators, public health advocates and concerned parents accusing it of fueling an epidemic of teenage nicotine addiction by marketing to young people with fruit-flavored pods, colorful youth-filled ads and social media campaigns. It has been sued by users and lambasted by lawmakers, and the Food and Drug Administration, which is investigating whether Juul’s marketing practices deliberately targeted underage users, conducted a surprise inspection of the company’s headquarters last year.
NOW
Full-page ad in The New York Times
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