This week in the cereal aisle: Giant size bargains to kick off the new year

Photo by Retiring Guy

Cold cereals USA: The Top 10 brands in the first half of 201703-Aug-2017 By Gill Hyslop.  (Bakery and Snacks, 8/2/2017) 

Rah, rah, sis boom bah!  A bowl of ready-to-eat (RTE) cereal isn’t just something to break the fast, but a genuine meal anytime of the day. According to Mintel, almost half of the American public identify themselves as cereal consumers who embrace a bowl for lunch or dinner.

(highlights added)

Leaves us guessing on private label sales % percentage (+/-)

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