Singing of Toilets, Instead of for Tonys. Industrial Musicals Were Once Big Shows. (The New York Times, 1/29/2014)
One-and-done shows. Mr. Beebe got the job, which turned out to be his first in a long list of industrials, the corporate entertainments that companies including the Big Three automakers, Coca-Cola and Westinghouse produced by the hundreds from the 1950s to the early 1980s. All over the United States, conventions and business meetings echoed to the sounds of tap-dancing feet, ringing choruses and catchy lyrics celebrating tail fins, shower heads and mouthwash.
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