Link to August 5 Wall Street Journal article, "Ad Market Rebounds for Many Media Firms".
Excerpt: Ad experts say a major rebound isn't likely to occur at newspapers. ZenithOptimedia says that newspapers have been losing share every year since 1987, when they accounted for 40.6% of global ad expenditures. By 2009 that share had fallen to 23%, and the ad prognosticator expects the medium to continue to decline.
Magazine publishers are showing more substantial signs of recovery as the industry eked out its first gain in ad pages—up 0.8% in the second quarter—since 2007, according to the Publishers Information Bureau. Much of the rebound was attributable to a surge in spending from auto makers.
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