Powering the consumer marketplace in the Trump era: Buy now, pay the consequences later!

 

Headline:  New York Times, 12/3/2025

Emmett Lindner reports:

But shoppers struggling with inflation and economic uncertainty have sought out sales and turned to coupon finders and cash-back services throughout the year. Feeling stretched by the ripple effects of tariffs and high interest rates, people are stacking discounts and using “buy now, pay later” at checkout, too. 

“Consumers have faced several years of rising costs, and what we’re seeing now is resilience turning into strategy,” said Magali Darling, the chief commercial officer at RetailMeNot, a company that offers discount coupons and cash-back options on some purchases. “It’s a long-term shift in how consumers approach spending, with a stronger focus on making every dollar work harder.”

Even those dollars they don't have yet! 

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