New viewers
New York Times, 4/27/2023
Viewership of Newsmax remains far below that of Fox News. But its audience at certain hours has doubled, and in some time slots tripled, in the immediate aftermath of Mr. Carlson’s exit — an abrupt spike that has turned heads in conservative circles and the cable news industry.
On Monday evening, Eric Bolling’s 8 p.m. Newsmax program drew 531,000 viewers, according to Nielsen. One week earlier, it had 146,000. On Tuesday, Mr. Bolling’s audience grew to 562,000 viewers, equal to about 80 percent of Anderson Cooper’s CNN viewership that evening. Newsmax’s other prime-time shows also experienced big jumps.
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