Photo by Retiring Guy
(Rice Krispies fan changed her mind?)
Post buys Lakeville-based MOM Brands for $1.15 billion. Deal combines nation's No. 3, No. 4 makers of breakfast cereal. (Star Tribune, 2/3/2015)
MOM Brands, as the Malt-O-Meal company has been called since 2012, is perhaps best known by Minnesotans for its namesake hot wheat cereal, still churned out at a vintage mill in Northfield. But the company hit the big leagues by selling low-priced cold cereal in bags and producing knockoffs of major brands.
Its Tootie Fruities, for instance, are a dead ringer for Kellogg’s Froot Loops.
You might remember this commercial.
Other weeks in the cereal aisle posts:
2018
Hoopla over rainbow marshmallows added to Lucky Charms. (2/22/2018)
Kellogg's Donut Shop in your choice of flavors. (2/14/2018)
Just a spoonful of sugar helps the shredded wheat go down. (2/6/2018)
General Mills offers yet another flavor of Cheerios -- chocolate and peanut butter. (1/30/2018)
I suspect this special edition Cocoa Puffs isn't exactly flying off the shelves. (1/16/2018)
\What's really going on with this General Mills blend. (1/10/2018)
Giant size bargains to kick off the new year. (1/3/2018)
2017
Satisfy your craving for chocolate. (12/22/2017)
Pumpkin Spice runs amok. (11/7/2017)
Danger lurks. (11/2/2017)
Dan G. wets himself over Special K Blueberry with Lemon Clusters. (9/20/2017)
Limited Edition Mocha Crunch. (7/16/2017)
Kellogg's Frosted Flakes with Marshmallows. (2/1/2017)
A marriage between General Mills and Girls Scouts of America. (1/19/2017)
2016
Alpha-Bits is getting squeezed out. (11/23/2016)
Special K continues to branch out. (10/23/2016)
Wedding bells chime. (10/5/2016)
The price of convenience (22.54 cents per ounce). (8/19/2016)
Make up your mind already! (8/14/2016)
Remember Nabisco Shredded Wheat? (7/13/2016)
Features Batman and Superman. (7/7/2016)
Post wants you to have ice cream for breakfast. (6/30/2016)
Tiny Toast. (6/21/2016)
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