One of the Remaining 7 Sisters Can No Longer Do It on a Monthly Basis

Ladies' Home Journal To Become a Quarterly.  (The New York Times, 4/24/2014)

No babes here.  The news that a venerable publication is shifting from a print to online strategy certainly has become a familiar story in recent years. But in this case, the decision was not about trying to follow an audience that had moved online, Mr. Slusark said. After all, the magazine still has a circulation of 3.2 million. 

“It was not a consumer issue,” he said, “but an advertising one.” 

Ladies’ Home Journal suffered with advertisers because it was not a leader in the women’s service category, he said, and because its readership skewed older, with a median age of 57.

August 1968 cover

(Rosemary's Baby tie-in)

Related post:
Six of the remaining Seven Sisters are well-represented in LINKcat.  (4/1/2014)