The word you're thinking of is "incorrigible". Best-selling American author Kevin Trudeau, whose name became synonymous with late-night TV pitches, has been sentenced to 10 years in prison for swindling consumers through infomercials for his book about weight loss.
As he imposed the sentence prosecutors had requested, district judge Ronald Guzman portrayed 50-year-old Trudeau as a habitual fraudster from early adulthood. So brazen was Trudeau, the judge said, he once even used his own mother's social security number during a scam.
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