You Better Watch Out, Netflix Knows What You've Been Doing

Executives at the company knew it would be a hit before anyone shouted “action.”

The above is excerpted from Giving Viewers What They Want.  (The New York Times, 2/24/2013)

What Netflix looks at

• 30 million “plays” a day, including when subscribers
• pause
• rewind 
• fast forward 
• 4 million ratings
• 3 million searches 
• time of day when shows are watched 
• devices on which shows are watched

House of Cards is the most streamed content in the U.S. and 40 other counties.