The New York Times Uncovers the Latest Jargon from the Association of National Advertisers Annual Conference

‘Mayhem,’ Crowds and Musicians Drive Conference. (The New York Times, 10/14/2012)

Please define the following.

"Thought leadership"  ______________________________________________________________________________________________________________________________________________

"Thought experiment" ______________________________________________________________________________________________________________________________________________

"Right-sized nutritional option"
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"Choiceful"
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"Stakeholder engagement"
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"Leveraging our leadership to take positive actions"
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"Purposeful brand growth"
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"Consumer journey decision"
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"Change organization"
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