Monday, October 15, 2012

The New York Times Uncovers the Latest Jargon from the Association of National Advertisers Annual Conference



‘Mayhem,’ Crowds and Musicians Drive Conference. (The New York Times, 10/14/2012)

Please define the following.

"Thought leadership"  ______________________________________________________________________________________________________________________________________________

"Thought experiment" ______________________________________________________________________________________________________________________________________________

"Right-sized nutritional option"
______________________________________________________________________________________________________________________________________________

"Choiceful"
______________________________________________________________________________________________________________________________________________

"Stakeholder engagement"
______________________________________________________________________________________________________________________________________________

"Leveraging our leadership to take positive actions"
______________________________________________________________________________________________________________________________________________

"Purposeful brand growth"
______________________________________________________________________________________________________________________________________________

"Consumer journey decision"
______________________________________________________________________________________________________________________________________________

"Change organization"
______________________________________________________________________________________________________________________________________________

No comments: