Thursday, September 9, 2010

'Lucky' Magazine to Get Editorial Makeover?


...it could also foretell a time when Lucky
 — as a brand — might exist only in digital form.

Link to September 9 New York Times article, "The Editor of Lucky Magazine is Replaced".

Excerpt: Lucky, when it was first published in December 2000, was considered a major innovation by some and an abomination by others.

Although women’s magazines had always served as a nexus of aspiration and commerce, Lucky baldly celebrated shopping as a kind of sport.

It was, in retrospect, ahead of its time, a print rendering of a shopping portal on the Web. It was well received by both the news media and advertisers, in part because it was a well executed magazine that did not take itself too seriously and in part because Ms. France had significant magazine credentials. She had worked at Sassy, Elle, New York, 7 Days and Spin.

But as the recession deepened and shopping became less of a sport than a guilty pleasure, Lucky suffered a significant loss in advertising pages. While the weak recovery has brought other magazines part of the way back, Lucky has continued to languish
.

14 of 49 LINKcat library locations subscribe to Lucky.

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