'Lucky' Magazine to Get Editorial Makeover?

Lucky online

...it could also foretell a time when Lucky

 — as a brand — might exist only in digital form.

Link to September 9 New York Times article, "The Editor of Lucky Magazine is Replaced".

Excerpt: Lucky, when it was first published in December 2000, was considered a major innovation by some and an abomination by others.

Although women’s magazines had always served as a nexus of aspiration and commerce, Lucky baldly celebrated shopping as a kind of sport.

It was, in retrospect, ahead of its time, a print rendering of a shopping portal on the Web. It was well received by both the news media and advertisers, in part because it was a well executed magazine that did not take itself too seriously and in part because Ms. France had significant magazine credentials. She had worked at Sassy, Elle, New York, 7 Days and Spin.

But as the recession deepened and shopping became less of a sport than a guilty pleasure, Lucky suffered a significant loss in advertising pages. While the weak recovery has brought other magazines part of the way back, Lucky has continued to languish.

14 of 49 LINKcat library locations subscribe to Lucky.