Monday, May 17, 2010

Lonely Planet: Don't Stop Believin' (In Print)

And Going Mobile.

Lonely Planet (7.97 MB file)

Link to May 16 San Jose Mercury News article, "Seeking Guidance: Lonely Planet's Discover Series".

Excerpt: Once upon a time, the stereotypical Lonely Planet reader was an adventurous young backpacker on a budget, ready to rough it and explore. Today, Lonely Planet fans include older travelers, travelers who don't mind spending more for comfort, and travelers looking for advice about basics and must-sees, not just offbeat adventures.

To cater to this audience, Lonely Planet has launched a new series called "Discover," with thick $25 paperback books just released on Australia, France, Great Britain, Ireland, Italy, Japan, Spain, Thailand and Europe. The books are ideal for planning one- to two-week trips.

The full-color books include maps, best-of lists, recommendations
for a variety of budgets, tips from locals on visiting major attractions, and suggested itineraries organized by region, theme and length of trip
.

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