A non-speaking part. In a grainy black-and-white 1968 television commercial, Arnold Palmer steers a Mercury Monterey up to a golf course, nodding approvingly at the coupe’s smooth handling.
From no lines to 148 words. From pitching a high-end Ford Motor product to General Motors' luxury model.
A few years later, Mr. Palmer was driving up to another course, this time in color, in a flashy Cadillac El Dorado.
For all his success on the golf course, where he won seven major titles, Mr. Palmer’s most enduring influence may be on the multibillion-dollar sports marketing industry. A pioneering businessman on two fronts, Mr. Palmer, who died Sunday at the age of 87, in many ways created the template for the modern entrepreneurial athlete.
The extended version of one of Palmer's final pitches.
The Millennium Tower, which its developers say is the largest reinforced concrete building in the western United States, has now sunk about 16 inches and is leaning six inches toward a neighboring skyscraper. The building’s tilt has become a public scandal, a dispute that has produced a wide-eyed examination of whether or not San Francisco’s frenetic skyscraper-building spree was properly monitored by city authorities. In a city bracketed by two major earthquake fault lines, the possibility of engineering flaws generates particular unease.
The orange banner is likely to be increasingly used.
