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Reported in MillerCoors touts stronger alcohol content. (Milwaukee Journal Sentinel, 12/19/2016)
Related reading:
Why Colleges Haven't Stopped Binge Drinking. (The New York Times, 12/14/2014)
MillerCoors brings some stronger ammo to the fight. The binge-drinking rate among college students has hovered above 40 percent for two decades, and signs are that partying is getting even harder. More students now drink to get drunk, choose hard liquor over beer and drink in advance of social events. For many the goal is to black out.
Drinking is so central to students’ expectations of college that they will fight for what they see as a basic right.
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