Experiential Retailing and the Utilitarian Sears Shopping Experience

At Sears, Those Big Losses Get in the Way.  (The New York Times, 11/2/2013)

Quote from chairman and CEO Sears Holdings and founder, chairman, and CEO of ESL Investments, a hedge fund.

Photo credit:  The Real Deal

Trendhunter Tech provides 20 Examples of Experiential Retailing.

Brina Sozzi provides 14 examples of the utilitarian side of shopping at Sears.  No big deal, sez Lampert, in another quote from the Times article.  “For sure there is more money we could be investing in our stores, but when we did invest in our stores, we didn’t see a return,  If I can’t invest in 100 stores and do well, doing that across 1,000 stores doesn’t make sense.”

Easy for him to say.  His hedge fund owns 55% of the shares of Sears Holdings.

As Sears moves forward to become an online shopping powerhouse.


Related post:
Probably best not to count on Sears over the long term.  (10/31/2013)