28% of American adults use mobile and social location-based services. (Pew Internet & American Life Project report, 9/6/2011)
Excerpt: Fully 83% of all American adults ages 18 and older own a cell phone, a number that has remained relatively steady since mid-2008. Of these cell phone owners, 42% own a smartphone, which translates to 35% of all adults.3 Almost six in ten (58%) of these smartphone owners use a geosocial or a location-based information service of some kind.
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