Wednesday, January 27, 2010

Apple Tablet Makes It Easier to Buy Don Draper's Hat

Link to January 26 report, "Apple's Tablet: A Big Opportunity For Advertisers".

Excerpt: The tablet--which might be called the iPad or the iSlate--is expected to have a 10- to 11-inch touch screen that will not only display movies, TV shows, games and publications, but also let consumers interact with them. That has big implications for advertising as an educational tool and as a sales channel, says Jeremy Lockhorn, director of emerging media at digital agency Razorfish, a unit of Publicis Group. It means that when consumers watch TV shows and movies, they could potentially be able to do more than just play, pause and stop. When viewing an episode of TV's Mad Men, for example, consumers could tap on objects, such as Don Draper's hat, to get more information about the items and where to buy them.

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