Link to NewsBlog post "Majority of Americans still clueless about Blu-ray".
Quote: According to The NPD Group, a market research company that tracks consumer awareness, while 45 percent of HDTV owners surveyed said they were "familiar" with the format, only 9 percent said they planned on buying a Blu-ray player in the next six months. That's only slightly higher than the general population, 6 percent of which said they planned a similar purchase.
"Holy Toledo: Blu-Ray in Libraries". (amazon blu-ray forum link)
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