"New Adult" genre
- Differs from young-adult fiction with
- Slightly older characters
- Significantly more sex (explicit)
- Winkingly describe[d] as Harry Potter meets "50 Shades of Grey"
- Aimed at 18 to 25 year olds
- Goal: to retain young readers who have worked their way through series books
The bottom line: It's dollar-driven.
Providing more mature material, publishers reason, is a good way to maintain devotion to books among the teenagers who are scooping up young-adult fiction and making it the most popular category in literature, with a crossover readership that is also attracting millions of adults. All while creating a new source of revenue.
Other information gleaned from the articleProviding more mature material, publishers reason, is a good way to maintain devotion to books among the teenagers who are scooping up young-adult fiction and making it the most popular category in literature, with a crossover readership that is also attracting millions of adults. All while creating a new source of revenue.
- Bowker study. Half the buyers of young-adult books were 18 or older and majority purchased books for themselves.
- Hybrid nature of genre leads to bookstore display dilemma (not to mention, which the article doesn't, where to play these titles on the library shelves)
- Young authors began forcing the issue by publishing their novels online and gaining an audience (emphasis added; a loaded phrase when the issue is explicit sex)
From The Princess Diaries.....
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