Friday, June 19, 2009
"Set the Wayback Machine, Sherman"
Link to June 19 New York Times article, "Reader’s Digest Searches for a Contemporary Niche".
Sounds more like a trip in Mr. Peabody's Wayback Machine. The 89-year-old publication is making a return to its traditional, conservative roots, though some might aver that the magazine never wavered from them throughout its long, illustrious history.
Excerpt: After years of trying to broaden the appeal of Reader’s Digest, the publishers are pushing it in a decidedly conservative direction. It is cutting down on celebrity profiles and ramping up on inspiring spiritual stories. Out are generic how-to magazine features; in are articles about military life.