When Betty Crocker Goes Social, You Know It's Mainstream

Behind Betty Crocker's Winning Holiday Social Campaign. (ClickZ, 1/17/2012)

Excerpt: Several things about Betty Crocker's holiday marketing efforts impressed ClickZ, and Betty911 was a standout. The program, now in its second year, allowed people to post their emergency cooking and baking inquiries to Facebook, or tweet them using the #Betty911 hashtag. 

Betty Crocker's team of 13 test kitchen cooks, dieticians, and food experts - on location at the company's Minneapolis headquarters - were on call for 13 hours each day on Thanksgiving and then again from December 16 through Christmas day. The kitchen staff chosen to engage with consumers through social media channels are routinely involved in answering questions on Facebook and Twitter.

Related links:
Betty Crocker Cookbook Edition History.  (General Mills)
Betty Crocker:  Marketing the Modern Woman, an excerpt.  (Hennepin History Magazine)
Crazy About Betty.  (Antiques Roadshow Insider)
The History of Betty Crocker.  (General Mills)
The Secret Life of Betty Crocker.  (Minnesota Public Radio)
Who Was Betty Crocker?  (Center for History and New Media)