Source: LINKcat
New York Times, 2/7/2023
Mr. Bell evolved from a successful advertising executive seductively pitching products like Heinz ketchup, Miller Lite beer and Marlboro cigarettes to an author of fever-pitch thrillers for readers enraptured by the exploits of Hawke, a British billionaire secret agent.
After the Young & Rubicam advertising agency, the world’s largest at the time, lured Mr. Bell from Leo Burnett U.S.A. to become its vice chairman and worldwide creative director in New York in 1993, he was asked to describe his creative philosophy. His answer, in the context of product promotion, might have applied correspondingly to his later career as an author.
The theme should be “fresh and fun and exciting” and “tell a real strong story,” Mr. Bell told The New York Times.
“The only reason we’re in this business,” he said, “is to sell.”
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