Ereader user increases slows. (eMarketer, 1/2/2013)
Excerpt: eMarketer estimates that nearly 50 million Americans used an ereader at least monthly [emphasis added] in 2012. This year, the number of users is expected to increase 10.1% to 21.8% of internet users or 16.8% of the total population. eMarketer’s estimates of ereader users include those using devices with e-ink displays, such as Amazon’s Kindle and Kindle Paperwhite. Devices with an LCD screen like the NOOK Color are considered tablets.
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