Saturday, April 13, 2024

This week in the cereal aisle: Wheaties features the Watt brothers


Retiring Guy arrives late to this cereal party.   Strange that it took almost a year for Woodman's to give this Wheaties edition a special display.


USA Today, 7/11/2023
For more than 80 years, prominent athletes have been featured on the front of a Wheaties box, including Michael Jordan, Lebron James, Simone Biles and Muhammad Ali. And now, NFL brothers J.J. and T.J. Watt. 
J.J. Watt, a three-time AP Defensive Player of the Year who retired last season after a 12-year career, and his brother T.J. Watt, a linebacker with the Pittsburgh Steelers who also won a Defensive Player of the Year award, are the first brothers to be featured on the cover of the famous orange cereal box, Wheaties said in a news release sent to USA TODAY.

Other cereal aisle posts:
2023
Fall flavors.  (10/25)
Movietime!  (7/24)

2022
General MIlls limited edition dessert fest.  (11/30)
Kellogg's Family Size Cosmic Brownies.  (11/6)
Hocus Pocus 2.  (10/17)
General Mills Limited Edition L.O.L. Surprise Birthday Cake Cereal.  (10/12)And after a few minutes in milk, it looks like a bowl of barf.  (7/15)
Retiring Guy arrives late to Cheerios 80th birthday party.  (7/13)
Wheaties 100 Years of Champions limited edition collector series.  (4/27)

2021
Limited Edition Kellogg's Frosted Flakes Apple Jacks Mashup,  (10/3)

2019
This box wants to party with you.  (6/4)
Blueberry Cheerios.  (5/16)
Snap, crackle and redpop.  (2/26)
Kellogg's Honey Oat Frosted Flakes.  (2/19)
Kellogg's All Bran fights for shelf space.  (1/22)
 
2018
Cheerios adds to its long list of flavors. (12/31)
General Mills offers two flavors of Dippin' Dots.  (11/28)
Kellogg's vanilla latte Frosted Mini-Wheats.  (10/1)
Nutter Butter.  (6/24)
Still a little bit of shelf space provided for boxes of Big Biscuit Shredded Wheat.  (4/3)
Chocolate Frosted Flakes.  (3/30)
It's just peachy, part 2 (with probiotics).  (3/26)
It's just peachy (Cheerios).  (3/25)
Snap, Crackle and Pop shrug off competition from Fancy Friends Cereal Treats.  (2/23)
Lucky Charms wants you to have a daily dose of yellow 5 and blue 1.  (3/9)
The takeover of Mom.  (3/1)
Hoopla over rainbow marshmallows added to Lucky Charms.  (2/22)
Kellogg's Donut Shop in your choice of flavors.  (2/14)
Just a spoonful of sugar helps the shredded wheat go down.  (2/6)
General Mills offers yet another flavor of Cheerios -- chocolate and peanut butter.  (1/30)
I suspect this special edition Cocoa Puffs isn't exactly flying off the shelves.  (1/16)
What's really going on with this General Mills blend.  (1/10)
Giant size bargains to kick off the new year.  (1/3)

2017
Satisfy your craving for chocolate.  (12/22)
Pumpkin Spice runs amok.  (11/7)
Danger lurks.  (11/2)
Dan G. wets himself over Special K Blueberry with Lemon Clusters.  (9/20)
Limited Edition Mocha Crunch.  (7/16)
Kellogg's Frosted Flakes with Marshmallows.  (2/1)
A marriage between General Mills and Girls Scouts of America.  (1/19)

Tiny Toast.  (6/21)



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