This week in the cereal aisle: Retiring Guy arrives late to Cheerios 80th birthday party

 

"What's with the Cheeri-Oats?" I asked myself during a recent visit to Woodman's.

Photos by Retiring Guy

Business Wire, 7/13/2021

America’s number-one cereal brand is celebrating 80 years of putting whole grain oats on millions of breakfast tables every morning by reintroducing its original name and packaging: CheeriOats. The brand launched in 1941 and was one of the first cereals made with whole-grain, nutrient-packed oats formed into the iconic Os. The retro, limited-edition box will be hitting store shelves nationally in July.

Limited edition?

Other cereal aisle posts:

2022

Wheaties 100 Years of Champions limited edition collector series.  (4/27)

Living dangerously.  (4/19)

2021

Give your kids a sugar buzz with a new Elf on the Shelf tradition.  (11/26)

Limited Edition Kellogg's Frosted Flakes Apple Jacks Mashup,  (10/3)

Fall is here and so are limited edition pumpkin spice choices.  (9/28)

Kellogg;s adds another variety to the Frosted Flakes brand.  (7/12)
Team Cheerios.  (7/9)

Remembering the Apple Jacks bullies jingle.  (6/1)

Kellogg's shamelessly promotes major breakfast sugar buzz.  (5/19)

Kelloggs Crayola gets the puff piece treatment @ BestProducts.  (4/5)
Grape Nuts.  (2/22)
Kix just keep getting harder to find.  (1/23 update)
Cheez-It horns in.  (1/10)

2019
This box wants to party with you.  (6/4)
Blueberry Cheerios.  (5/16)
Snap, crackle and redpop.  (2/26)
Kellogg's Honey Oat Frosted Flakes.  (2/19)
Kellogg's All Bran fights for shelf space.  (1/22)
 
2018
Cheerios adds to its long list of flavors. (12/31)
General Mills offers two flavors of Dippin' Dots.  (11/28)
Kellogg's vanilla latte Frosted Mini-Wheats.  (10/1)
Nutter Butter.  (6/24)
Still a little bit of shelf space provided for boxes of Big Biscuit Shredded Wheat.  (4/3)
Chocolate Frosted Flakes.  (3/30)
It's just peachy, part 2 (with probiotics).  (3/26)
It's just peachy (Cheerios).  (3/25)
Snap, Crackle and Pop shrug off competition from Fancy Friends Cereal Treats.  (2/23)
Lucky Charms wants you to have a daily dose of yellow 5 and blue 1.  (3/9)
The takeover of Mom.  (3/1)
Hoopla over rainbow marshmallows added to Lucky Charms.  (2/22)
Kellogg's Donut Shop in your choice of flavors.  (2/14)
Just a spoonful of sugar helps the shredded wheat go down.  (2/6)
General Mills offers yet another flavor of Cheerios -- chocolate and peanut butter.  (1/30)
I suspect this special edition Cocoa Puffs isn't exactly flying off the shelves.  (1/16)
What's really going on with this General Mills blend.  (1/10)
Giant size bargains to kick off the new year.  (1/3)

2017
Satisfy your craving for chocolate.  (12/22)
Pumpkin Spice runs amok.  (11/7)
Danger lurks.  (11/2)
Dan G. wets himself over Special K Blueberry with Lemon Clusters.  (9/20)
Limited Edition Mocha Crunch.  (7/16)
Kellogg's Frosted Flakes with Marshmallows.  (2/1)
A marriage between General Mills and Girls Scouts of America.  (1/19)

2016
Alpha-Bits is getting squeezed out.  (11/23)
Special K continues to branch out.  (10/23)
Wedding bells chime.  (10/5)
The price of convenience (22.54 cents per ounce).  (8/19)
Make up your mind already!  (8/14)
Remember Nabisco Shredded Wheat?  (7/13)
Features Batman and Superman.  (7/7)
Post wants you to have ice cream for breakfast.  (6/30)

Tiny Toast.  (6/21)

2015
Fewer of us are starting the day with a breakfast "hoop-de-do"!  (2/13)

2014
Kellogg's wants you to put out the box at bedtime.  (12/20)
Decline in cereal sales bite into Kellogg's results.  (Fortune, 10/30)
Americans aren't eating their Wheaties.  (CNN Money, 9/18)
Cereals Begin to Lose Their Snap, Crackle, and Pop.  (The New York Times, 9/10)
Why Don't Americans Like Breakfast Cereal Anymore? The once-loved product whose sales went soggy.  (Adweek, 8/14)
I imagine General Mills has done the research, but what if this is the case?  (7/1)
Maybe it's the rainbow colors.  (7/1)
They still call it 'breakfast cereal'.  (2/14)

2013
Cereal killers:  Americans' new breakfast habits.  (CNBC, 8/23