This week in the cereal aisle: Kellogg's Honey Oat Frosted Flakes

Displayed side by side with Cheerios.

Kellogg's Is Expertly Trolling General Mills With New Honey Nut Frosted Flakes.  (Thrillist, 12/11/2018)

Your local grocery store cereal aisle is hardly a war zone, but the battle of the big breakfast cereal brands -- General Mills versus Kellogg’s -- is heating up. It all started in January when Lucky Charms’ parent company released an unofficial mashup of the magically delicious cereal and rival Kellogg’s Frosted Flakes. 

Now, the latter company is hitting back with a pairing of their own to keep the feud alive. Earlier this week, the brand debuted Honey Nut Frosted Flakes, a blatant rip on General Mills’ iconic ‘O’-shaped cereal. The yellow, honeycomb patterned box features the Frosted Flakes logo, along with the cereal’s beloved mascot, Tony the Tiger. Above the logo are the words honey nut, along with a tiny bee -- neither of which is particularly reminiscent of that seen on the Cheerios box, but we see what they did there.

 Other weeks in the cereal aisle
2019
Kellogg's All Bran fights for shelf space.  (1/22/2919)
 
2018
Cheerios adds to its long list of flavors. (12/31/2018)
General Mills offers two flavors of Dippin' Dots.  (11/28/2018)
Kellogg's vanilla latte Frosted Mini-Wheats.  (10/1/2018)
Nutter Butter.  (6/24/2018)
Still a little bit of shelf space provided for boxes of Big Biscuit Shredded Wheat.  (4/3/2018)
Chocolate Frosted Flakes.  (3/30/2018)
It's just peachy, part 2 (with probiotics).  (3/26/2018)
It's just peachy (Cheerios).  (3/25/2018)
Snap, Crackle and Pop shrug off competition from Fancy Friends Cereal Treats.  (2/23/2018)
Lucky Charms wants you to have a daily dose of yellow 5 and blue 1.  (3/9/2018)
The takeover of Mom.  (3/1/2018)
Hoopla over rainbow marshmallows added to Lucky Charms.  (2/22/2018)
Kellogg's Donut Shop in your choice of flavors.  (2/14/2018)
Just a spoonful of sugar helps the shredded wheat go down.  (2/6/2018)
General Mills offers yet another flavor of Cheerios -- chocolate and peanut butter.  (1/30/2018)
I suspect this special edition Cocoa Puffs isn't exactly flying off the shelves.  (1/16/2018)
What's really going on with this General Mills blend.  (1/10/2018)
Giant size bargains to kick off the new year.  (1/3/2018)

2017
Satisfy your craving for chocolate.  (12/22/2017)
Pumpkin Spice runs amok.  (11/7/2017)
Danger lurks.  (11/2/2017)
Dan G. wets himself over Special K Blueberry with Lemon Clusters.  (9/20/2017)
Limited Edition Mocha Crunch.  (7/16/2017)
Kellogg's Frosted Flakes with Marshmallows.  (2/1/2017)
A marriage between General Mills and Girls Scouts of America.  (1/19/2017)

2016
Alpha-Bits is getting squeezed out.  (11/23/2016)
Special K continues to branch out.  (10/23/2016)
Wedding bells chime.  (10/5/2016)
The price of convenience (22.54 cents per ounce).  (8/19/2016)
Make up your mind already!  (8/14/2016)
Remember Nabisco Shredded Wheat?  (7/13/2016)
Features Batman and Superman.  (7/7/2016)
Post wants you to have ice cream for breakfast.  (6/30/2016)

Tiny Toast.  (6/21/2016)