Tuesday, May 10, 2011

Penguin CEO on the Distinction Between the Book Reader and the Book Owner


Penguin CEO Adjusts to E-Books but Sees Room for the Old. (Wall Street Journal, 5/9/2011)

Excerpt from interview with John Makinson, chief executive of Pearson PLC's book publishing arm, Penguin Group.

WSJ: Will there come a time when physical books are no longer published?

Mr. Makinson: No, I really don't think so. There is a growing distinction between the book reader and the book owner. The book reader just wants the experience of reading the book, and that person is a natural digital consumer: Instead of a disposable mass market book, they buy a digital book. The book owner wants to give, share and shelve books. They love the experience. As we add value to the physical product, particularly the trade paperback and hardcover, the consumer will pay a little more for the better experience. I looked the other day into the sales of public-domain classics in 2009, when all those books were available for free. What I found was that our sales had risen by 30% that year. The reason is that we were starting to sell hardcover editions—more expensive editions—that people were prepared to pay for. There will always be a market for physical books, just as I think there will always be bookstores
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Related articles:
Demand for ebooks grows exponentially in Wisconsin.  (5/2/2011)
Struggling to find an ebook common agenda between libraries and publishers.  (4/5/2011)
Ebooks and libraries:  "The challenges just keep piling up".  (3/28/2011)
Publishers Weekly tracks ebook sales.  (3/18/2011)
Word is getting out:  Ebooks @ your library.  (3/18/2011)
Ebooks continue to gain market share.  (3/17/2011)
Publishers look to bottom line in formulating ebook policies for libraries. (3/15/2011)
News stories on HarperCollins ebook decision go mainstream.  (3/5/2011)
9 years of book sales:  trade and ebook.  (2/17/2011)
Will ebook readers be wooed by Barbara Cartland?  (2/12/2011)
The impact of ebooks on libraries.  (2/11/2011)
OverDrive news release: Library eBook circs up 200% in '10. (1/10/2011)
Mashable: 5 ebook trends that will change the future of publishing. (12/29/2010)
Christmas 2010 the tipping point for ebooks?  (12/24/2010)
Ereader as brown paper bag.  (12/9/2010)
The ebook reader compatibility surprise.  (12/3/2010)
Ereader ownership:  Survey says....  (11/30/2010)
David Carnoy asks, "Does the Kindle pay for itself?" (11/29/2010)
Need to repair that ebook reader?  (11/19/2010)
Who uses an ereader:  Survey says....  (9/22/2010)
Book industry wrestles with print vs. pixels.  (9/2/2010)
Coming soon to a screen near you:  Ads in ebooks.  (8/20/2010)
Ebooks now comprise 8/5% of book sales. (8/12/2010)
Genre paperback publishers drops print.  (8/6/2010)
Ebooks and libraries.  (5/4/2010)
Ebooks eliminate a free form of adversiting:  the book jacket.  (3/31/2010)
Ebooks: another round of false promises?  (3/19/2010)
The skinny on ebooks.  (3/8/2010)
Hardcover vs. ebook:  Breaking down the costs.  (3/1/2010)

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