This week in the cereal aisle: What's really going on with this General Mills blend

Photo by Retiring Guy

General Mills trolling Kellogg's with this new version of Lucky Charms.  (Thrillist, 1/3/2018)

It is Lucky Charms with the non-marshmallow portion (you know, the part you didn't eat as a kid) replaced by frosted corn flakes. However, Frosted Flakes cereal is owned by Kellogg's, so it's not an official mash-up. The logical next question would be why does the "frosted flakes" portion of the box look an awful lot like the text on a box of Frosted Flakes. That's not really clear, but it seems like General Mills is not so subtly trolling a rival. 

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