CES 2017. Are you still using a dumb brush?

Here’s a smart hairbrush with a built-in microphone from Withings and L’Oreal.  (TechCrunch, 1/3/2017)

I don't think Brian Heater is a believer.  The bizarre beauty product has a whole bunch of sensors baked in to create a quantified analysis of the user’s hair, because, “According to a report published by L’Oréal scientists, forceful hair brushing has been proven to cause hair damage, including breakage and split ends.” Hard to argue with results like that.  

It'll set you back $200.  On sale 'midyear'.   

Other CES 2017 previews (or not):
IllumniBowl 2.0 (as seen on TV).   (12/21/2016)
Fireside Audiobox.  (12/20/2016)
Sony 4K OLED TV.  (12/19/2016)