Throwing off all restraint, Box Office Mojo predicts that 'Fifty Shades of Grey' will 'dominate' this Valentine's weekend

Forecast: 'Fifty Shades' to Dominate Valentine's Day Box Office.  (Box Office Mojo, 2/12/2015)

The long-awaited big-screen adaptation of Fifty Shades of Grey is poised to set a handful of box office records when it hits theaters this weekend.

Box office records being threatened

• Biggest President Day's weekend ever.  
• Biggest R-rated opening ever.  (Record currently held by The Hangover II.) 
• Biggest Valentine's Day earnings. (Record currently held by 2010's Valentine's Day with $23,400,000)

The American Family Association is recommending Old Fashioned as an alternative to Fifty Shades of Grey.



It currently has a 25% on the Tomatometer, slightly worse than the 33% for 'Fifty Shades'.

Related posts:
National media goes hysterical over 'Fifty Shades' puzzle.  (2/12/2015)
A probing story:  'Fifty Shades of Grey' headline of the day.  (2/12/2015)
Dear AFA Members, Front row seats still available at Madison Sundance for this evening's 8 o'clock showing of 'Fifty Shades of Grey'.  (2/12/2015) 
Mississippi-Based American Family Association drums up more interest in 'Fifty Shades of Grey'.  (2/11/2015)
'50 Shades of Grey':  The soundtrack.  (8/9/2012)