Fewer of us are starting the day with a breakfast "hoop-de-do"!

0:52.



A Sharp Loss for Kellogg's as Sales of Cereal Falter.  (The New York Times, 2/12/2015)

Mr. Bryant cited weakness in sales of Special K brand products, noting a shift in consumers away from foods promoted as “diet” in favor of what the industry is calling “functional” foods, products with fewer ingredients, added protein and other features that are perceived as healthy rather than simply lower in calories. “Simple food, clearly less refined, if you like, that’s what I think consumers are looking for, as well as satiation,” he said.

Related articles and posts:

• Kellogg's wants you to put out the box at bedtime.  (12/20/2014)
• Decline in cereal sales bite into Kellogg's results.  (Fortune, 10/30/2014)
• Americans aren't eating their Wheaties.  (CNN Money, 9/18/2014) 
• Cereals Begin to Lose Their Snap, Crackle, and Pop.  (The New York Times, 9/10/2014)
• Why Don't Americans Like Breakfast Cereal Anymore? The once-loved product whose sales went soggy.  (Adweek, 8/14/2014) 
• I imagine General Mills has done the research, but what if this is the case?  (7/1/2014)
• Maybe it's the rainbow colors.  (7/1/2014)
• They still call it 'breakfast cereal'.  (2/14/2014)
• Cereal killers:  Americans' new breakfast habits.  (CNBC, 8/23/2013)