That's Why They Call It La-La Land

Print headline:  Disappointment of Biblical Proportions. (The New York Times, 12/15/2014)

The movie, which cost $140,000,000 to make, took in a meager $24,500,000 during its opening weekend.  (December 12-14). 

But that box-office performance holds promise, right Chris?

Chris Aronson, 20th-Century Fox president for domestic distribution

So how did Exodus: Gods and Kings fare on its 2nd weekend in theaters?

$8,065,000 -- a steep drop of 66.6%.