Maybe It's the Rainbow Colors

General Mills Is Serving Wheaties, the Breakfast of Champions, to Younger Consumers. (The New York Times, 6/30/2014)

LBGT Charms.  And for Lucky Charms cereal, which is celebrating its 50th anniversary this year, General Mills is running a commercial that sidesteps the brand’s usual target audience, children, and aims at young adults. Promotions for Lucky Charms, and another General Mills brand, Betty Crocker, have been directed at consumers who are gay, lesbian, bisexual and transgender.

Related post:
I must be living under a rock.  (7/1/2014)

Related reading:
The Breakfast Champion Goes Down for the Count. (The Robin Report, 6/5/2014)

The marketplace is changing.  Sales of branded cold cereal have been flat or slightly down every year for at least the past 10