Fewer ingredients on your smaller pizza, too?

 

Headline:  New York Times, 12/1/2025

Julie Creswell reports:

“Before, a customer would get two pies, wings, garlic knots and soda, all of the extras,” Mr. Carollo said. “Now, they’re just doing the pizzas.” 

To varying degrees, those sentiments are being echoed across the country by large pizza chains and small independent restaurants. Pizza, with its gooey cheese, sometimes topped with crisp, glistening rounds of pepperoni or bright strips of green peppers, has long played a quintessential role in American households. It is a comfort food for uncomfortable times that traditionally could feed an entire family relatively inexpensively. 

But now, as the national average price of a large cheese pizza has crept up to nearly $17, according to Slice, an online ordering platform for pizzerias, sales are slowing. Competition from other restaurants on popular delivery apps and shifting eating habits are partly responsible, but it is also an indicator that some consumers are struggling. [emphasis added]

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